Jimmy Choo, Where are You?
I was watching Oprah and saw today's episode "Real People Behind Big Names". The man behind Elmo and the woman who inspired Barbie were revelead for the first time, along with famous designers like Marc Jacobs and Jimmy Choo. Marc Jacobs is the the very famous designer of pricey clothes and accessories. He was personally interviewed by Oprah about his struggles in life before his fame. Next was supposedly the person behind Jimmy Choo shoes. I've heard so much about this ridiculously priced shoe wear. I am still in awe and disbelief on how anyone would spend 500 bucks on shoes. For me it's just shoes and I really don't see a big difference from the ones sold at a lesser price. Yes it's pretty and sexy but to stick 500 dollars on its price tag is insane.
Ok back to my story. As the person behind the Jimmy Choo shoes was about to be revealed, I instinctively expected Jimmy Choo himself to seat on Oprah's leather couch. It would also be a very big boost on my Asian spirit, to know that a fellow Asian has survived, conquered and has been successful in a ruthless and capitalist society.
But no, it was a white English woman named Tamara Mellon who is the president and founder of Jimmy Choo. She supposedly met the real Jimmy Choo, a cobbler or a shoemaker in Malaysia and was inspired by his creativity and ideas of personalizing shoes to please it's customers.
"At first, Tamara would commission Jimmy to create shoes for special projects. Then she came up with a bigger plan to create a line of shoes made with Jimmy Choo's artistry that would be available to everyone. Jimmy Choo signed off on the idea, freeing Tamara to take his name and run with it. Tamara's father backed his daughter financially, and in 1996, the first London based Jimmy Choo store opened. After 10 years, Jimmy Choo is now worth an estimated $325 million, with 40 locations worldwide, making Tamara Mellon one of the most successful businesswomen in Britain."--Oprah.com
Signed off on the idea? I wonder what Jimmy Choo thinks about this right now. I mean whatever he's worth, he could make soooo much more and more importantly, the recognition he deserves not just some Malaysian cobbler.
Well may be he wasn't interested in business but at least don't give that woman or anyone else permission to use your name and idea. It was his idea all along that inspired the whole line of one-of-a-kind shoes. I couldn't help but smirk upon the words president and founder. It just kills me knowing that another minority was used and bypassed. He should have involved himself into this whole shoe empire that's now worth $325 million instead of signing off the idea. She probably used some big terminologies on this poor cobbler and scared him off the business. Sorry, really getting carried away here. No one but Jimmy Choo knows what really happened, or maybe he is happy with it, I don't know. All I can say is... SAYANG NAMAN.